In this concise book on Agile and Scrum, prof.dr. Van Ruler offers an alternative methodology for project planning in the communication branche in which flexibility is embraced and formalized. Dynamics and change are no longer obstacles but simply elements of the method. Scrum was invented by two organization scholars and further developed in the IT industry. Today it is applied in many disciplines but scarcely at all in the field of communication. That is expected to change swiftly. Scrum is now being applied experimentally in communication, and users are highly enthusiastic.
Article Agile public relations planning: The Reflective Communication Scrum by Betteke Ruler.
Betteke van Ruler is emeritus hoogleraar corporate communicatie en communicatiemanagement. Zij heeft een lange carrière achter de rug, eerst als communicatieprofessional, daarna als docent communic... Meer